BEFORE → AFTER
How I Apply Slide:ology to Transform Content
Method Overview
How I Transform Raw Content Into High-Impact Communication
I don’t just design slides — I architect how information lands, persuades, and moves an audience.
My approach blends the clarity frameworks of McKinsey, the decision-focus of BNP Paribas, and the storytelling discipline of Duarte’s Slide:ology.
What I Apply Every Time
One idea per slide — because clarity is the strongest persuasion tool.
Cut the noise — if removing it doesn’t change the meaning, it’s gone.
Insight first — every visual must lead the audience toward the real point.
Contrast + hierarchy — to guide the eye to what matters instantly.
Clean whitespace — because space isn’t empty; it directs attention.
Aha moments — every slide must shift understanding, not just display information.
The Principle Everything Comes Back To
“If it doesn’t move the story or sharpen the idea, it doesn’t stay.”
This is the same approach used inside the world’s top-tier decks — not aesthetics, but decision-making design.
The Outcome
Slides that
speak faster
feel smarter
and make the audience believe the message before they realize it
That’s Slide:ology at a strategic level — and that’s the foundation behind every before/after transformation in my work.
